Privacy Policy

1. Introduction

RoofSell, Inc. ("RoofSell," "we," "us," or "our") operates the RoofSell platform, including our website at roofplot.com and all associated SaaS services (collectively, the "Services"). This Privacy Policy explains how we collect, use, disclose, and protect information about you when you use our Services or interact with us.

By accessing or using our Services, you agree to this Privacy Policy. If you do not agree, please do not use our Services.

2. Information we collect

2.1 Information you provide directly

• Account registration data (name, email address, company name, phone number)
• Billing information (credit/debit card number processed via Stripe; we do not store full card numbers)
• Communications you send us (support tickets, email, chat)
• Lead data submitted by your website visitors through the RoofSell embed widget

2.2 Information collected automatically

• Usage data (pages visited, features used, session duration)
• Device and browser information (IP address, browser type, operating system)
• Cookies and similar tracking technologies (see Section 6)
• Log data (server logs, error reports)

2.3 Information from third parties

We may receive information about you from third-party partners such as payment processors (Stripe), analytics providers, and identity verification services.

3. How we use your information

We use the information we collect to:

• Provide, operate, and improve our Services
• Process payments and manage subscriptions
• Send transactional emails (receipts, password resets, lead notifications)
• Respond to customer support inquiries
• Send product updates and marketing communications (you may opt out at any time)
• Detect, prevent, and address fraud and security incidents
• Comply with legal obligations
• Analyze usage trends to improve our platform

4. How we share your information

We do not sell your personal information. We may share it with:

• Service providers — third-party vendors who assist us in delivering our Services (e.g., cloud hosting, payment processing, email delivery, analytics).
• Business transfers — if RoofSell is acquired or merges with another company, your information may be transferred as part of that transaction.
• Legal compliance — when required by law, court order, or government authority.
• With your consent — for any other purpose disclosed to you at the time of collection.

5. Data retention

We retain your personal information for as long as your account is active or as needed to provide our Services. After account cancellation, we retain data for up to 90 days to allow for reactivation or data export, then securely delete it. We may retain certain information longer if required by law.

6. Cookies

We use cookies and similar technologies to maintain your session, remember your preferences, and analyze usage. You can control cookies through your browser settings; however, disabling cookies may affect functionality. We use the following categories of cookies:

• Strictly necessary — required for authentication and core functionality
• Analytics — help us understand how users interact with our platform
• Preferences — remember your settings and display preferences

7. Security

We implement industry-standard security measures including TLS encryption in transit, AES-256 encryption at rest, role-based access controls, and regular security audits. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security.

8. Your rights

Depending on your location, you may have the following rights regarding your personal information:

• Access and receive a copy of your data
• Correct inaccurate data
• Request deletion of your data
• Object to or restrict processing
• Data portability
• Withdraw consent at any time (where processing is based on consent)

To exercise these rights, contact us at privacy@roofplot.com.

9. Children's privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

10. Changes to this policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of the Services after changes become effective constitutes acceptance.

11. Contact us

If you have questions about this Privacy Policy or our data practices, contact us at: